St. Patrick’s Day and a pint of beer go hand in hand. When drinking responsibly, a good beer can enhance the festive atmosphere of St. Patrick’s Day. According to Vine Pair, beer is the most popular alcoholic beverage in the world. The global beer market is valued at more than $790 billion dollars. Beer brand popularity depends on the system of measurement. Data from Brand Finance, a leading brand valuation consultancy firm, shows that Heineken is the most valuable beer brand in the world, followed closely by Corona Extra. However, when utilizing the methodology of the popular beer app “Untapped,” which measures the number of times users have “checked in” with a particular beer, the most popular brew is different. In 2023, Guinness Draught earned the top spot, followed by Bud Light. Again, measuring a different way, this time according to sales data available, and taking into consideration global sales by volume as estimated by GlobalData Consumer, Snow, a beer only sold in China, is the best-selling beer in the world. Snow sold 101.2 million hectoliters of beer in 2017, the most recent year for data. Budweiser came in second place at nearly half the volume sold (49.2 million).
- Log in or Subscribe to post comments.