Whether you’ve attended an epic party at the Play-Place or swapped the fancy dinner for what you were really craving (hello, Mc-Nuggets), we know birthdays with McDonald’s hold a special place in our fans’ hearts. Now, we’re inviting everyone to create new birthday memories with us... this time, in honor of their fuzzy purple bestie. Get your party hat ready, ‘cause we’re celebrating Grimace’s birthday.
Fans in North Texas can get in on the festivities with the Grimace Birthday Meal* – featuring a limitededition purple shake inspired by Grimace’s iconic color and sweetness. The meal also comes with the choice of a Big Mac or 10-piece Chicken McNuggets , and World Famous
Fries .
Some other ways to toast to Grimace’s birthday this month include:
•Break out the b-day games: We’re launching an exclusive video game in collaboration with Krool Toys , where you can immerse yourself in Grimace’s world as he races around classic McDonald’s birthday scenes to find his pals – like Birdie and Hamburglar – all in a quest to cut his birthday cake. The game is free to play on desktop and mobile beginning June 12.
•Get your party outfit on: Dress to impress in Grimace-inspired merch – from tees to socks – available to purchase on GoldenArchesUnlimited. com, while supplies last.
•In lieu of gifts: Fans can help drive a donation to a charity near and dear to Grimace – Ronald McDonald House Charities (RMHC). RMHC is there when families need them most, and Grimace couldn’t think of a better way to mark his birthday occasion than by having fans join him in giving to those in need.
“Our fans have amazing childhood memories of their birthdays at Mc-Donald’s...and Grimace’s Birthday is all about paying homage to the amazing, fun moments we all share,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture.”
For those just realizing how little you actually know about your purple pal... Grimace is from Grimace Island and comes from a huge family (including his Grandma Winky, aunts Millie and Tillie and his Uncle O’Grimacey!) Our timeless bestie has become a fanfavorite known for his signature fuzzy purple look, friendly and playful personality, love for shakes, and of course – ambiguous nature. What exactly is Grimace? Perhaps we’ll never know...
It’s going to be a party, so gather your friends. We can’t wait to see all the ways you celebrate Grimace’s birthday with us – see you at your local North Texas McDonald’s!
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