According to Adobe Analytics, Cyber Monday spending reached historic heights in 2019. Online spending on Cyber Monday totaled $9.4 billion in 2019, which marked a $1.5 billion increase in total spending from the year prior. A global pandemic figures to compel even more shoppers to shop online in 2020, though economic uncertainty and high rates of unemployment may make it hard for some online retailers to exceed their Cyber Monday sales figures from 2019. Though holiday shopping belts might be tightened in 2020, small businesses with e-commerce capabilities and strong online presences should not let that get in the way of their efforts to capitalize on Cyber Monday. In recognition of the struggles small businesses have faced during the pandemic, many local governments have emphasized the importance of supporting locally owned small businesses. Communities across the country have answered that call in many ways, and chances are strong locals will continue to do so this holiday season. Small business owners who are ready to meet consumer demands this holiday season, even if those demands are not as great as in holiday seasons past, can capitalize on what figures to be a unique time for shoppers and businesses alike.
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