From custom-designed sneakers to tailor-made sunglasses, the trend of personalization is going head-to-toe, and for good reason, making its way to the world of weight loss and wellness.
Specifically, researchers have been studying two converging topics in recent years. One is the importance of body type in determining the combination of fats, carbohydrates and protein that will provide the best results for a given individual. The other is the variability of results associated with a single diet -- the idea that if two people start the same diet at the same time, their results could be drastically different.
On top of that, consumer research shows that people overwhelmingly prefer personalized experiences. Sixty percent of consumers agree that personalization is essential to weight loss and overall wellness.
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