Parents spend nearly the same amount of time with devices as they do with their kids, according to new research from The Genius of Play, a nonprofit initiative dedicated to raising awareness of play’s vital role in child development.
The results of the One-Poll survey of 2,000 parents of school-aged children ages 5-18 suggest that families should be finding more screen-free ways to spend time together. Half of the survey’s respondents have been asked by their child to put their phone away, and 79 percent believe that their relationship with their children would benefit if everyone spent less time on devices.
“Screens and tech can make up some of your playtime, but parents should be mindful of creating balance,” says Ken Seiter, EVP, marketing communications at The Toy Association, the organization that spearheads The Genius of Play. “A wide variety of toys and games will help create rich childhood memories, lead to optimal physical, cognitive and socialemotional development, and nurture critical skills like creativity and out-ofthe-box thinking.”
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